Gruff Rhys - Seeking New Gods

Released 21st May 2021.

Gruff Rhys is releasing his new album Seeking New Gods through Rough Trade Records on 21 st May. This will be Gruffsseventh solo album. Seeking New Gods was recorded following a US tour with his band and mixed in LA with superstarproducer Mario C (Beastie Boys).

The album concept was originally driven to be the biography of a mountain, Mount Paektu (an East Asian active volcano).However, asGruffs writing began to reflect on the inhuman timescale of a peaks existence and the intimate featuresthat bring it to mythological life, both the songs and the mountain became more and more personal.

The album is about people and the civilisations, and the spaces people inhabit over periods of time. How people comeand go but the geology sticks around and changes more slowly. I think its about memory and time, he suggests ofSeeking New Gods meaning. Its still a biography of a mountain, but now its a Mount Paektu of the